Millward Brown announces most comprehensive advertising pre-testing validation

Published date 2011-10-28 10:10
Millward Brown, a global leader in brand, media and communications research and provider of LinkTM, the world’s most widely used ad copy- evaluation and optimization tool, has conducted the most comprehensive global, cross-category pre-testing validation to date. By comparing the LinkTM results of 1,795 TV ads with in-market sales, this new analysis is able to demonstrate the importance of copy…

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