WPP Digital in second round of financing in Chinese digital ad measurement firm

Published date 2011-10-24 10:07
WPP Digital, the digital investment arm of WPP, announces that it has participated in a second round of financing in relation to its minority investment in Leading Smart Holdings Limited (“Leading Smart”), a BVI company, which has a controlling interest in the parent company of Moment Systems, the leading digital advertising measurement company in China. Moment Systems was founded in 2006 in…

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