Digital waste pollutes online world as brands fail to listen to what people want

Published date 2011-11-11 11:11
Businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks – according to findings from a global study launched by today by TNS, a Kantar company and part of WPP [NASDAQ:WPPGY]. The findings were revealed by TNS’s Digital Life study, the most comprehensive view of how more than 72,000 consumers in 60 countries…